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Namco Detects New Buoyancy in European Video Market
The European video games industry is very much alive and well, if the recent experience gained by Namco Europe is anything to go by. The European arm of the Japanese video games creator has been extremely encouraged by the sales it has achieved with Time Crisis 3 (TC3), which was unveiled to the European market at the IMA exhibition, with the deluxe version making its first appearance at the 2003 ATEI in London.
Namco Europe's Sales & Commercial Director, John McKenzie explained: "We always believed that TC3 would serve as the ultimate litmus test. Our thinking was that if the European market didn't invest in a game as strong as TC3 then it [the market] was extremely fragile. I'm pleased to say that those observers which had already written the obituaries for continental Europe have been a little hasty. The demand for TC3 has exceeded projections to such an extent that we are now delivering the second wave of deluxe and standard models."
Taking into account the second phase of orders, the quartet of key performing countries in relation to TC3 are France, Germany, Italy and Spain, all of which have exceeded original sales projections by a minimum of 70 per cent.
PICTURED Namco Time Crisis 3, deluxe and standard models.
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