Celebration time as London's ATEI Hits 60 Years
The 2004 ATEI for the international amusement industry will be held from the 27-29 January in London's Earls Court Exhibition Centre and will see the trade show celebrate its 60th birthday.
During its lifetime, the Amusement Trades Exhibition International (ATEI), as it is now known, has welcomed visitors from more than 160 different nations, with attendances at the three-day London spectacular now regularly exceeding 20,000.
One of the major attractions for visitors is the breadth of product that's displayed and in 2004 there will be over 60 distinct product groupings from traditional coin-op amusements through to the latest internet applications.
There will be no fewer than 40 gaming machine manufacturers at the 2004 London Show, offering the most diverse product portfolio for every conceivable location and jurisdiction. These include Ace Coin, ACG, AGT, Amatic, Astra, Atronic, Bally, Barcrest, Bell-Fruit, BWB, Concept, Electrocoin, Empire, Eurotek, Extreme, Franco Gaming, Games Media, GamesNet, Global, Igroservice, IGT, Impulse, JPM, JVH, Kimble, Maygay, Mazooma, Mexim, Novomatic, Orion, Project, QPS, Recreativos Franco, Red, Stella, Thomas/CMS, Unidesa, Vivid, Voodoo and WMS.
ATEI will also include a broad selection of the latest video games, touch screens and simulators from blue chip brands including Funworld, Gaelco, Global VR, FX Simulation, Konami, Maxflight, Merit, Namco, Sammy Europe, Sega and TAB Austria.
When it comes to pushers, cranes, novelty/redemption, sports games and general amusements, ATEI is pretty hard to beat with exhibits from world-renowned manufacturers such as BCE, Billards Plaisance, Billares Sanchez, Cromptons, DPT Snooker, Excel, Fantasy Entertainment, Fas Pendezza, Garlando, Harry Levy, Master Billiards, Heywood Pool & Snooker, Instance, John Gille, KCE, Norditalia Ricambi, Nova Productions, Olhausen Billiards, Photo-Me, Premier Cranes, Recreativos Presas, Roberto Sport, SAM, Showman Cranes, Simply Pool, Spellmann Bowling, St Bois, Tornado, VdW and Wik.
The kiddie rides sector is also well represented in London with leading names comprising Amutec, Automatic Toys Modena, Eurogames, Falgas, Fun2Learn, Jolly Roger, Leisure Engineering, Memo Park, Northern Leisure, RG Mitchell, Reverchon, Royalbowling, SB Machines and Whittaker Bros.
For spares, money handling and security, the London Show has a plethora of products, devices, systems and services from the likes of 3M, ACL Cam Com, Alarm Guard, Alberici, All Change, Applied Resources, Astrosystems, Baton Lock, Brent Electronic, Camlock, Comestero, DM (Kent), Edue Italia, Elo, Eurocoin, GeWeTe, Happ Controls, Innovative Technology, ICT, JCM, Jofemar, Machine Guard, Maggi & Maggi, MEI, Money Controls, Playsafe, Scan Coin, Scott Tod, Suzo, Tarnwest, Tatung, Validation Technologies and Wh Münzprüfer Dietmar Trenner.
Some of Europe's biggest distributors and exporters exhibit in London, bringing to the show an even wider range of new and used products. Whether it's a brand new prototype being unveiled for the first time, or a quality refurbished game that's still making a good income, the chances are that it'll be shown by companies such as AMR Amusements, Brent, CVA, Crown, Deith Group, Electrocoin, FML Sales, Games Warehouse, JNC Sales, Lordsvale/Gamedeal, MDM, Mexim, Namco Europe, PMT, Seeben, TCS Funtime, UDC and many, many more.
Of the 257, a total of 104 exhibitors will be making the journey to London from outside the UK, making ATEI the most international event on the coin-op calendar and the one which most accurately reflects world trends. The biggest contingent of non-UK exhibitors is from Spain (19), followed by Italy (18), the USA (12) and Germany (7). The remainder of the international line-up comprises five companies from each of Austria, the Netherlands and Taiwan, four from Belgium, three each from Canada, France, Japan, South Korea and the Ukraine, two each from Hong Kong, Ireland, Poland and Portugal and one each from Croatia, Czech Republic, Denmark, Hungary, Russia and the Slovak Republic.
January's event will see no fewer than 42 companies (around 16 percent of the total exhibitor list) making their ATEI debut.
A total of 71 exhibitors will be taking a bigger year-on-year stand presence at ATEI 2004. Of the 71 – which equates to 33 per cent of the total returning exhibitors – seven have at least doubled their booth space.
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