VirTra Systems Joins with General Electric

VirTra Systems Joins with General Electric

VirTra Systems, Inc. announced today that it has contracted with General Electric to utilise the company's promotional virtual reality technology at the 8th Annual Canadian Institute of Mortgage Brokers and Lenders Mortgage Conference and Expo (CIMBL) in Toronto, Canada.

General Electric's mortgage insurance division, one of the largest multinational lenders, will utilise VirTra Systems' immersive virtual reality as a high-tech promotional attraction. The attraction will tie into GE's booth theme of Let Your Imagination Become Reality at the conference, to be held in the Metro Toronto Convention Centre on 23-25 November.

"VirTra Systems' promotional virtual reality capabilities are a natural for such an event," said Tom Milks, VirTra Systems' vice-president of advertising and promotional sales. "GE's booth theme - Let Your Imagination Become Reality - fits perfectly with our advanced, highly-successful, virtual reality promotional products."

CIMBL is a dynamic, functioning organisation with members from every region of Canada, and brings together key players from all industry sectors with the aim of promoting professionalism in Canada's mortgage industry.