L & M Deith Sales Secures Nicktoons

L & M Deith Sales Secures Nicktoons

L & M Deith Sales is pleased to announce it has secured the exclusive distribution agreement for Nicktoons Racing from the Chicago Gaming Company. In a deal made in early January, Nicktoons Racing was first unveiled to the industry during the 2004 ATEI on the Deith stand.

Filling a void in the video market, Nicktoons is aimed squarely at the younger player. Featuring children's favourites from the Nickelodeon Channel on satellite TV, players will be able to race around a variety of wacky circuits in 12 different cars piloted by Sponge Bob Square Pants, the Rugrats and the Wild Thornberrys to name a few.

L & M Deith Sales, well known for its video expertise, has its first containers arriving later this month. Deith said, "Nicktoons Racing is a fabulous licensed driving game fitting perfectly into a niche in the market long neglected."

"Our commitment to the video market is well known and our distribution second to none in the UK, Europe, Middle East and Africa. Chicago Gaming recognised that we are the perfect partner for mass penetration into these territories."