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IT Appoints National Account Management Company
Incredible Technologies (IT), a manufacturer of coin-operated video games, reached an agreement this week with Pelican Communications Inc. (PCI) of Danville California. PCI, a well respected coin-op management company, will represent and manage IT's line of products, including top-earner Golden Tee Fore!, in all U.S. Bennigan's locations.
IT is not only committed to the traditional coin-op market, but continues to seek out potential new markets that will expand the footprint of Golden Tee and Big Buck Hunter. "Incredible Technologies has been interested in securing agreements with casual dining chains for many years," said Richard Ditton, Executive Vice President. "When PCI approached us with a solid plan for a Bennigan's nationwide program, we were naturally quite receptive."
PCI has been associated with the coin-op industry for 32 years, with experience in manufacturing, operations and distribution. Their management team is perfectly aligned to oversee and administer the entire Bennigan's program and will act as the main contact for operators selected to participate. IT will manufacture a "Bennigan's branded" Golden Tee Fore! 2005 tournament cabinet that will be sold through PCI for use in Bennigan's locations.
Richard Scherer, President of PCI, said, "Bennigan's and IT have been great to work with and we are excited to move forward with this new venture. We will be working with great operators from all over the country, who will benefit from our aggressive plans and programs." PCI plans to conduct a series of nationwide contests and promotions in Bennigan's locations utilizing IT's powerful FACTS software. These exclusive promotions will include Bennigan's and their sponsors in events designed to drive traffic to the machines and entice players to stay and play longer.
"We attended IT's Operator Summit in Atlanta and have already started our training on FACTS", said Sean Hanna, Account Executive at PCI. "We are impressed with this powerful tool and have already started planning some great events with Bennigan's. Golden Tee will be a very strong piece in these locations."
PCI has committed substantial resources to the Bennigan's account, and is dedicated to maintaining this strong relationship. PCI will continue to seek out more unique opportunities in the months ahead. "I am impressed with the enthusiasm and professionalism that Pelican brings to the industry," said Don Pesceone, IT's Vice President of Sales. "Establishing meaningful relationships with national restaurant chains is not easy, but the Pelican team was able to secure a significant deal that will benefit IT, the participating operators, and most importantly Bennigan's. This represents the beginning of something big and we are excited about the potential for success."
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