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Funworld Reveals Latest Player Data
Photo Play Masters' players live in a permanent relationship, are fully employed and tend to be older than casual players of the game according to a recent analysis conducted by Funworld Ag. The company's market researcher, Wolfgang Cavagno, this year completed a dissertation as a part of his Business & Information Management University course, in which he analysed 42,000 registered Photo Play users. For the study, Mr Cavagno checked the users playing frequency, their choice of games and their personal data. His findings suggested that the number of playing days per month is the best variable for prediction of future playing behaviour, with 71.2% of all registered players identified as active player potential. COE of Funworld Ag, Josef Öhlinger said the results of the study were pleasing, "We can strengthen our clients' bond to Photo Play with the corresponding players' communication."
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