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Photo Play's New Touch of Sports Theme Introduced Last Month
Funworld Ag introduced its new 'The Touch of Sports' theme and image at the IMA and ATEI trade shows last month. The theme stems from the Photo Play touchscreen online tournament system that allows players to essentially become a sportsperson or team player through their participation in the competitions.
Alexandra Schweinberger said if the Photo Play terminal in her regular pub was removed, she would "crack up." Ms Schweinberger was ranked within the top eight European Photo Play players who had been invited to display their skills during an international tournament at the ATEI show. Ms Schweinberger, an avid Photo Player, boasting at least two and up to five hours of practice a day, took fourth place in the 11 Speed tournament from the new Update 2005. The tournament winner, Barbara Fuss from Germany, took home the winning cup and qualifying tickets for the Photo Play World Games, which will take place in 2006. According to Funworld "The World Games are the ultimate target for players who no longer see Photo Play as pure entertainment but as a form of sports." Second place was claimed by Apostolos Draganakis and third by Massimo Cervigni. "We are most pleased with the two trade fairs," said Marco Huter, Funworld Ag's marketing and sales officer. "The clients are absolutely delighted by the sports concept. Our sales team was able to engage in numerous constructive talks."
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