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EnTCo's Educational Immersion to Debut at San Diego Zoo
Environmental Tectonics Corporation today announced that its wholly owned subsidiary, Entertainment Technology Corporation (EnTCo), is working with the San Diego Zoo to create a new high technology immersion experience which will also educate guests about endangered species. Set to debut at the San Diego Zoo this summer, Wild Earth is a simulator experience that allows guests to feel as though they are riding through African plains. Based on the award-winning game title by Super X Studios, the show is created through physically modeled animation. The interactive program asks guests to fulfill conservation-themed assignments such as documenting the natural habitat of various wildlife and safely returning to base camp while engaging them through realistic movement and computer generated imagery. Dave Mitchell, Director of Sales & Marketing for EnTCo, said, "We are honored that such a highly regarded organisation like the San Diego Zoo sees the value of Wild Earth (in conveying its conservation message and engaging its visitors with new and fresh attractions. We look forward to working with the San Diego Zoo leadership in the years to come." This technological approach to educating guests about conservation is a new approach for the San Diego Zoo. Marge Sheldon, Director of Merchandising for the San Diego Zoo, said, "We realise that older children and young adults often need something more interactive to catch their attention. EnTCo has worked with us to create a conservation-themed message which will educate and thrill at the same time while helping to raise funds which support the Zoo's mission." Wild Earth is expected to be available to guests to the San Diego Zoo beginning in June of 2005. Cost for the experience will be $6.00 per person.
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