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ATEI Invites World Industry to Switch On and See More
ATE, organiser of the annual ATEI (Amusement Trades Exhibition International) has this month launched its expansive, global marketing thrust for the 2006 show, taking place at the Earls Court Exhibition Centre, London across 24, 25 and 26 January. The buyer-focused campaign represents the largest and most far-reaching promotional push seen anywhere in the international amusements & gaming sector: adverts, leaflets and features are being published in over 45 b2b publications based in no fewer than 20 countries over the period September to January. The campaign will be supported by an extensive media relations programme, together with direct mail totalling over 250,000 pieces and heavy online promotion via key electronic media. The striking theme of this year's campaign, which invites industry professionals to "Switch on" and "See more", is a glowing light bulb powered by an ATEI element.
ATE's head of marketing, John Fenna explains, "The London show is the world's number one source for landmark products and services. As such, we are using an icon that represents innovation, inspiration and creativity to attract key buyers from every corner of the globe. The message we aim to send out to the industry's most forward-thinking entrepreneurs is that ATEI is the best possible place to find new ideas across every single sector of the coin-op business." Registration for free entry badges to ATEI 2006 can be made online at www.ateonline.co.uk/atei, or telephone +44 (0) 870 429 4606 to request an entry form.
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