LAI Games appoints Pete Gustafson

Pete Gustafson

LAI Games USA has announced the appointment of Pete Gustafson as the company's new International Sales Manager. In his new role, Gustafson's main responsibilities will be to develop and implement strategic international sales objectives with an emphasis on increasing global market revenue.

Gustafson began his illustrious career in the coin-op industry in 1980, working for Bally Pinball as a Field Service Representative. He then spent 10 years with Data East Video and Pinball and Aladdin's Castle, before spending 11 years as National Sales Director for Sega Amusements USA. Most recently, Gustafson served as Vice President, Business Development for Face Plate. Additionally, Gustafson is Treasurer of the American Amusement Machine Association (AAMA) and Secretary of the AAMA Charitable Foundation.

"Pete brings more than 27 years of experience in the Coin-Op Game Industry" said Alan Freimuth, General Manager of LAI Games. "The entire industry knows and respects him as a seasoned professional who understands every aspect of the business. Pete is an extremely driven individual who will be instrumental in helping us reach our Sales goals."

"I'm thrilled with the opportunity to join LAI Games at a time when the company is looking to build on the momentum it has recently established" said Mr. Gustafson. "I'm looking forward to opportunities and challenges ahead as LAI Games continues to produce innovative high quality products, like the newly released Match Maker and Super Strike Bowling that are sure to be profitable additions for operators around the world."