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Sega UFO Catcher
Sega UFO Catcher, the popular skill based prize machine, has received very positive results from a recent location test at Funland Amusements in the Trocadero London, with a cash box average in excess of £2000 per week.
Fun land's Alan Rawlinson had this to say about the Sega UFO Catcher "The success of the test at the Trocadero was very conclusive indeed with income levels exceeding my initial expectations. Visually the piece is striking which has certainly attracted the crowds". Mr Rawlinson also added, "Being a 'Skill' based machine I did have concerns about the payout ratios, but the test period proved that the UFO is both versatile and fair to operator and player alike".
When asked about the reason for the test success Sega's Chief Operations Officer Paul Williams said "The popularity of boxed products with players such as the Ipod shuffle means that operators can capitalise on the UFO's capability to handle similar items, allowing them to offer more than just traditional plush pieces to their customers – it is a win-win situation".
To back up the success of the Sega UFO Catcher, Sega have launched a new business division – Sega Prize Europe. This all new division is dedicated to providing a wide range of quality products and merchandise specifically tailored to the Sega UFO Catcher. The introduction of Sega UFO Catcher comes as the traditional crane market in the UK has been in decline with poor value prizes driving the price per play down as low as 20p in some locations. To counteract this trend, Sega have capitalised on the UFO Catchers' ability to have higher value boxed product as prizes.
Sega UFO Catcher will be on show at the Sega Amusements Europe stand at ATEI 2008 as part of a "Sega UFO Catcher Experience". Also on display to complement the machine will be hand picked merchandise from Sega Prize Europe.
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