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Amuso, Cashball Ltd. and NYX Interactive form strategic alliance
Online game show pioneer Amuso has formed a strategic alliance with online gaming network operator, Cashball Ltd. and Sweden's gaming technology provider, NYX Interactive AB, to create a new gaming experience for the UK.
The three companies will combine their popular game formats and expertise to create a major force within the UK online gaming industry. The trio is in the process of developing a trivia gaming network with an integrated bingo and casino suite, based on the NYX account delivering mainstream appeal and casino gaming in one place. The network will also feature major TV quiz show formats to widen the appeal of online cash gaming and attract new players. The Cashball branded bingo network will go live in the UK Q1 2010 and be syndicated to existing and new media partners.
Amuso already has a strong market share in the UK, currently operating standalone cash trivia platforms on a number of media and social networking partner sites, including MySpace, Bebo, WAYN, MTV, as well as Associated Newspapers' Metro and This Is properties, with a combined reach of over 15 million users.
For full service gaming operator, Cashball Ltd, the deal will see the launch of the first Cashball branded UK bingo network alongside its existing Spanish and Scandinavian networks. While for Swedish gaming technology provider, NYX Interactive, it offers the opportunity to break into the UK market with a differentiated offering and also use that as a potential springboard for further expansion across Europe.
Steve Cook, Director of Sales and Marketing at NYX Interactive, said: "The tie up between the three companies is very significant because, in partnership Amuso and NYX can deliver a strong portfolio of games and gaming products while Cashball Ltd. will provide the operations and support. There is a unique fit between bingo and entertaining quiz games and NYX is pleased to offer Amuso's branded games to our existing customers while Amuso will offer our bingo."
Barak Rabinowitz, CEO and co-founder of Amuso, said: "We are thrilled to partner with NYX and Cashball Ltd. to bring a fresh and compelling offering to the market. The NYX platform will enable us to lead the market for trivia gaming in the UK and beyond."
Cashball Ltd and NYX Interactive will be sharing a stand no. 5366 at the International Gaming Expo (IGE) from 26th-28th January at Earls Court, London.
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