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MASSIVE EAG MARKETING CAMPAIGN BEGINS
BACTA announces the biggest ever marketing campaign for EAG Expo 2011 and thanks international press for their support.
According the members of EAG's marketing committee, EAG 2011 will be promoted to more people in more countries via more channels than ever before. They claim that London's leading exhibition for the amusement and coin-op industry will be promoted via
• 80 full page advertisements.
• 21 international magazines which have
pledged support to the show.
• A media circulation list of 90 magazines.
• A direct mail campaign of more than 15,000
brochures and invitations.
• Distribution of more than 50,000 invitations
from EAG and the exhibitors.
• More than 25,000 email messages.
• To contacts in more than 58 countries.
"This is a huge effort", says Martin Burlin, Chairman of EAG Ltd, "and demonstrates our investment in the show and our commitment to the industry. I know that we had a great success with our first show but we cannot afford to be complacent. Like everyone in the amusement industry, we will have to do more, work harder, and try new things to ensure that our show and our company have a successful future".
In particular Mr Burlin stressed the importance of the industry pulling together during hard times. "EAG could not succeed without the help and support of the trade press and other show organisers around the world. We are working with more media partners this year and I would like to thank all of them for the incredible work they do for EAG and for the fantastic spirit of help and co operation. The amusement industry around the world continues to face difficult and challenging times but we can succeed if we pull together".
~ Please send all Breaking News, Press Releases, and Product Announcements & Promotions to: news@highwaygames.com
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