It was only earlier this year that MediaMation first launched the X4D® Motion EFX format into the cinema marketplace with a planned roll-out of multiple full 250+ seat auditorium installs for Cinemex, which is the 6th largest cinema chain in the world. The company are set to announce more cinema chains to be equipped with the X4D® technology relatively soon.
As MediaMation has relationships with all the major studios to provide multiple titles in X4D® format (based on the request and the negotiation between exhibitor and studio) we can also expect some new title announcements soon as well. So far three titles have been selected for release in 2013, which are Hansel and Gretel: Witch Hunters, Jack the Giant Slayer and G.I. Joe: Retaliation.
“After twenty years of serving the attraction industry, we are thrilled to be able to bring this new and proven technology to the cinema marketplace. Audiences the world over have validated 4D as a fun, exciting and interactive form of immersive entertainment. Cinemagoers will love the opportunity to see their favorite films in X4D,” remarks Alison Jamele, President of MediaMation.
The X4D® technology offers a four dimensional cinematic experience that immerses the audience into the films environment utilizing a patent-pending air-driven pneumatic system, with a combination of motion seating and effects, including:
- Air and Water Blasts
- Neck and Leg Ticklers
- Seat Transducer
- Seat Poppers
- Back Pokers, and
- Scent
- Atmospheric Effects, such as Wind, Rain, Snow, Strobing, Fog, and Bubbles.
MediaMation offers the cinema marketplace two versions of X4D® Motion EFX seat technology. Either the 2DOF Cinema Seat (with limited effects and motion) or 3DOF Attraction Seat series (with full effects and motion).
News via the DNA Association.
