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ICE and Zax Amusements Announce Distributor Partnership For Australia
ICE (Innovative Concepts In Entertainment) and Zax Amusements have announced an exclusive distributor partnership, distributing ICE products in Australia.
The only exception to this partnership will be the LAI Group, which operates many FECs throughout Australia, Southeast Asia and India, and has purchased ICE games for over 25 years.
"We are thrilled and honored to be working so closely with Zak Athanasiadis," said ICE VP Joe Coppola. "He's the consummate professional, a huge supporter of ICE products for many years and is one of the most well-respected leaders in the Australian amusement business. As the ICE product line has expanded over the years, we feel it's important we have the right guy in Australia fully focused on promoting, advising and servicing our expanded line up of games and attractions."
ICE President Ralph Coppola added, "Australia has been a very good market for us since the mid '80s... We feel with this agreement we have again partnered with another great leader. We have nothing but respect for Zak and his dedication to business."
About ICE
Innovative Concepts in Entertainment (ICE) has been a manufacturer of amusement and arcade games since 1982. Focusing on coin operated amusement games, the company consistently manufactures the highest quality redemption games, and have become an industry leading producer of sports games for the home, arcade and office. Today, ICE carries a prolific product range and sell in over 70 different countries around the globe.
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