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Bay Tek Signs Skee-Ball Licensing Deal
We reported recently that Bay Tek has completed it’s acquisition of Skee-Ball and had begun shutting down facilities as the companies merge, and now Bay Tek Games has partnered with Ocean Media in a major licensing deal.
The license agreement is designed to bring the Skee-Ball brand into the 21st century through interactive platforms including iOS, Android, PS, Mac, Linux, and consoles.
Fans of the alley roller game will now have the opportunity to play an updated Skee-Ball that incorporates a wide variety of special game modes, which are only possible in interactive outlets.
"Since acquiring Skee-Ball Inc. in February, we have been excited to see how we could leverage the Skee-Ball brand," said Holly Hampton, Director of Marketing and Innovation. "We are happy work with our agency partner, Dimensional Branding Group (DGB), and to partner with the Ocean Media team on this interactive license. It brings the nostalgic brand to life in today's digital world."
This licensing deal now becomes the sixth agreement under the Skee-Ball brand umbrella and Bay Tek will continue to work with DGB at adding licensing partners. This is something we are seeing more of, as many companies and factories in the out-of-home entertainment industry have been looking towards the mobile gaming sector for expanding their businesses.
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