GameCo & Caesar Casino To Debut Skill Based Video Game Gambling Machines
GameCo Inc. is the creator of the world's first skill-based videogame gambling machines (VGM™) and will debut its product on casino floors at Caesars Entertainment resorts in Atlantic City, NJ, this year.
The casino includes Caesars, Harrah's Resort and Bally's Wild Wild West (pending New Jersey DGE approval), and will be showcasing GameCo’s premier game, titled "Danger Arena", a first-person video game in which the players’ skill determines the payout.
"It's tremendously exciting to be first-to-market in an industry effort to attract the next generation of players to the casino floor, and we're thrilled to be launching with Caesars Entertainment in Atlantic City," said Blaine Graboyes, CEO and cofounder of GameCo. "Together with Caesars Entertainment we're planning an historic rollout and marketing campaign that provides gamers with the opportunity to gamble playing videogames at the casino."
Their press release stated:
‘GameCo and Caesars Entertainment share a vision to create a destination for the future of casino customers, combining the entertainment, engagement and excitement of videogames, esports and gambling. Caesars Entertainment will feature 21 gaming positions in high traffic, prominent locations in all three properties, with three triple-unit carousels at Caesars, two at Harrah's Resort and two at Bally's Wild Wild West. With this launch, GameCo is expected to deliver the world's first introduction to skill-based videogame gambling when the games hit casino floors.
‘"Caesars Entertainment is thrilled to be the first to offer the world's first skill-based videogame gaming machines here in Atlantic City at Caesars, Harrah's Resort and Bally's," said Kevin Ortzman, president of Caesars and Bally's, and Rick Mazer, president of Harrah's Resort, in a joint statement. "GameCo's launch this fall at all three properties will continue to evolve our signature brands of gaming and entertainment, and further position us as a destination of choice for both loyal customers, and the next generation of customers alike."
‘GameCo's proprietary VGM is an arcade-style videogame cabinet and controller. Each VGM features a single-player game, generally 60 to 90 seconds to play, adapted from top console, PC and mobile developers. The patented VGM gambling platform allows a player's skill in popular videogames to determine the payout and winnings, while maintaining the same casino economics as slot machines. Game genres such as action, adventure, sports, racing, fighting, platformer and casual games will soon be prominent as casinos adapt to GenX and Millennial gamers who grew up playing videogames.
‘GameCo committed to New Jersey as the first market to launch its VGM, and plans to be in a number of additional gaming jurisdictions within the next six months.’
About GameCo Inc.
GameCo Inc. is a pioneering new company that is uniting videogames with casino floor gaming. Creator of the world's first skill-based videogame gambling machines (VGM™), GameCo was founded by videogame, casino gaming, technology and live event veterans, including executives from Scientific Games, IGT and AGS along with award-winning producers for game publishers such as Blizzard Entertainment, WarGaming, Ubisoft, DreamWorks and The World Series Of Video Games. GameCo is privately held and has offices in New York and Las Vegas. For the latest GameCo news, visit gco.gg and follow the company on Twitter at twitter.com/GameCoInc.
About Caesars Entertainment Corp.
Caesars Entertainment Corp. (CEC) is the world's most diversified casino-entertainment provider and the most geographically diverse U.S. casino-entertainment company. CEC is mainly comprised of the following three entities: the majority owned operating subsidiary Caesars Entertainment Operating company, wholly owned Caesars Entertainment Resort Properties and Caesars Growth Properties, in which we hold a variable economic interest. Since its beginning in Reno, NV, 75 years ago, CEC has grown through development of new resorts, expansions and acquisitions and its portfolio of subsidiaries now operate 50 casinos in 13 U.S. states and five countries. The company's affiliated resorts operate primarily under the Caesars®, Harrah's® and Horseshoe® brand names. CEC's portfolio also includes the London Clubs International family of casinos. CEC is focused on building loyalty and value with its guests through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. The company is committed to environmental sustainability and energy conservation and recognizes the importance of being a responsible steward of the environment. For more information, visit http://www.caesars.com.
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