Highway Games GTI Southeast Asia Expo 2025, 22 – 24 April 2025 at the World Trade Centre Kuala Lumpur, Malaysia
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Sega Overwhelmingly Successful at EAG 2019

 
Sega's new House of the Dead Scarlet Dawn was incredibly busy throughout the show
Sega's new House of the Dead Scarlet Dawn was incredibly busy throughout the show
Sega's stand was an overwhelming success at EAG 2019 with a huge range of premier products.

"Our stand was buzzing with visitors! Brand new games such as House of the Dead Scarlet Dawn were busy throughout the show with excited visitors queuing to experience the horror spectacle. Based on the high demand and great comments such as 'best House of the Dead ever' and 'most immersive theatre game on the market' it's clear this blockbuster brand is a powerhouse at attracting players." Says Lester Travasso, Sales & Marketing Executive at Sega.

Sega also displayed its ATV Slam for its first appearance at EAG. ATV Slam takes All-Terrain Vehicle (ATV) racing to a whole new level with life-sized quadbikes, custom developed motion platforms and a variety of levels and characters for players to choose from. "Positive reviews at EAG and strong initial income reviews are proving this is a must-have motion racing game," says Justin Burke, General Manager at Sega. Sega also presented its big licenced video game TRANSFORMERS Shadows Rising an action-packed, rail-blaster shooting game and Daytona Championship USA in a new compact 42" standard cabinet.

There were also plenty of redemption titles on display for operators. Collaborating with ICE, Sega displayed Whack A Clown, Super Kixx Pro, Waterfuls and Tons of Tickets at its stand for operators to view. Making its European debut, Sega displayed Pixel chase at its stand. This brand-new skill-based tocket redemption machine gets visitors to throw as many balls into the 4x4 targets holes as possible within the time limit. This slick 'modern retro' cabinert with bright LED lighting was enticing for visitors, and encouraged them to try the machine at the stand. Also making their European debut were Sega's Ball Runner, Hot Racers and Sonic Kids Basketball, which all received great reviews from visitors.

Sega Prize international showcased its brand new Only Fools and Horses Union Jack Edition plush range. This range is a special collector's edition, and is a unique twist on the already hugely succesful plush range which appeals to all regular visitors and holidaymakers alike. Also featured was the ever-popular Tokio Lifestyle range which now includes the Tokio Pure headphones. These headphones feature the latest noise cancelling technology.

"We are very pleased to be part of the ten-year history and anniversary of EAG. This show has gone from strength to strength for us and always gets the new year started on a positive note. This year's show was an overwhelming success on all fronts. Thanks to EAG and our highly competitive top-quality product offering, we expect strong growth in our traditional markets in 2019 and beyond" concluded Paul Williams, CEO at Sega.
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