Ham On Rye Shatters Projections at Chessington World of Adventures

Ham On Rye Shatters Projections at Chessington World of Adventures

Ham On Rye Technologies, Inc. have announced the results to date for the first-ever VR Performance Theater installed in Europe, at Tussauds Group's Chessington World of Adventures. The Theater is currently holding an average per capita revenue of 19 pence (equivalent to US 27 cents).

"This is by far the best performance we ever have seen with our attraction, where in the US we typically see performance levels averaging 18-20 cents per cap," stated Ham On Rye Executive Vice President Susan Sprout. "It seems that the UK consumers are responding to the energy of the VR Performance Theater in the same way they do to sporting events: with no-holds-barred enthusiasm!"

Ian Whittingham, Games & Photography Manager at both Tussauds' London Theme Parks, Chessington World of Adventures and Thorpe Park, comments on the attraction: "This has far exceeded our expectations in performance. We had initially budgeted this attraction at 12 pence per cap, and are amazed that it has averaged 19 thus far. Our park guests love this new attraction, and we have found it very easy to manage."

Ham On Rye is actively seeking sales agents and distribution partners in Europe, South America, and Asia to support worldwide deployment of its highly successful new product.