Photo Play Launches Skaratoga

Photo Play Launches Skaratoga

Photo Play new Game Skaratoga, is a fascinating spy game which is about the hunt for crown jewels. Markus Gurlitt fun.net International's manager says "The game will definitely form a maelstrom towards our Photo Play terminals." The thriller will be launched on 1st March 2003 in Germany and will be available for six weeks. Player relations and the winning over of new players is the game's focal point, because only
those players who participate weekly for the entire six-week period, have a chance of winning the main prize of gold worth Euro 1,000.

The spy story, which consists of six sequels, will be transmitted via remote update. A former agent of the British secret service, Skaratoga, is to interrupt his retirement after receiving a top urgent telephone call from his ex-boss. This is the starting point for the virtual event. Before players can move on to individual facts and tests, they first need to send an SMS with the password 'Jewel' to Photo Play's headquarters. In return players will receive a lucky code, which enables them to register for the course of the story. To obtain relevant information for the continuation of the thriller, players need to register themselves by entering their mobile phone numbers and e-mail addresses. Through constant communication via these channels and because they wouldn't want to miss any clues to do with the treasure hunt, players are steered straight towards the Photo Play terminals.

Players have a weekly chance of winning Casio Mini TV sets. A treasure of gold worth Euro 1,000 will be raffled amongst all those players who have continued to play throughout the entire six weeks. We will be presenting a reduced version of the episode game during the trade fairs in Germany and London. There operators have the opportunity of trying their luck at the game and of winning a diamond each day.

In Germany "Skaratoga" will run from 1st March to 15th April, thereafter the game will also be available in other countries. The official launch will be accompanied by a promotions package consisting of corresponding posters, 400 promotional flyers for each particular location, promotional stickers for the outlet and a promotions wobbler for the entire Photo Play system. Flyers were imprinted with an empty address field, so that each operator or pub owner may advertise the event outside of his/her outlet or playing location by adding his/her outlets name and address.