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Photo Play Installs Terminals in 50 Shell Restaurants in Finland
PELIKA net Oy has positioned Photo Play terminals on or beside the tables of the outlets of 50 Shell-petrol stations. A special stand makes this possible even in the case of smaller tables. Two to six terminals per location ensure above-average takings.
Special attention is paid that terminals are not placed near cloakrooms or toilets. Detailed analysis has shown that these locations produce less proceeds. Analyses are the bases for PELIKA net Oy.
The installation of tese terminals also makes the resturants not only appealing to motorists who are looking for a meal, but a good meeting place for youths. "We look out for operating locations, where we know that young people meet just as well as families with children and local companies, whose employees come for lunch" explains Jörgen Victorzon, PELIKA net Oy's managing director. "Casual customers such as bus, Taxi or truck drivers also play a role". So Victorzon who is convinced of the right client mix. Takings, which are twice as high as the European average, prove him right.
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