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PhotoPlay Launches New Quiz Game
Photo Play is happy to announce due to impressive results a new news quiz game in conjunction with Finnish Radio Station Iskelmä is already underway. Due to the success of last years team up between Photo Play and Kiss FM, Photo Play has expanded the scheme to include more radio stations.
Last year, the best-known Finnish private radio station, KISS FM, had launched a news quiz together with Photo Play. During its entire running period of three quarters of a year, the news quiz was able to position itself amongst the top five games. This is quite a phenomenon because it is seldom that quiz games can be found ranking top in games' statistics. This is different in Finland. KISS FM had implemented 100 new questions in the system on a weekly basis while 100 old questions were deleted. Questions covered national as well as international events. The concept in general was greatly recognized. The subsequent game, which is a further cooperation with KISS FM, is currently being worked on and will be launched in October.
On 12th May a new news quiz was launched in cooperation with Radio Iskelmä in Finland. "First results show that we can expect the same kind of successful feedback.", said a pleased Marco Huter, funworld ag's sales and marketing executive. The concept is the same as with Radio KISS FM. Questions are designed directly by the editorial staff. "Every week 100 new questions will be added to a basic stock of 600 questions, while 100 questions are deleted within the same period to ensure that the quiz is kept up-to-date at all times. Finnish sole agent, Pelinka net Oy, merely spot-checks the questions." Of course Radio Iskelmä will also be broadcasting Photo Play ads while this project is on. In return special Iskelmä advertising screens will be shown in the Photo Play NET. The new quiz is available until 30th August 2003.
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