Approach of Xbox causes Sega to review European business.This article comes from Highwaygames.com ![]() The £60 million account, currently held by Bartle Bogle Hegarty, is to be reviewed in early 2001. MediaGuardian.co.uk reported this week that there has been no confirmation as yet that BBH intends to maintain the contract. Unofficial speculation has arisen that BBH may focus their efforts on distributing Microsoft's Xbox console throughout Europe after its release. So far, no confirmation has been forthcoming from either Sega or BBH. https://www.highwaygames.comhttps://www.highwaygames.com/arcade-news/approach-of-xbox-causes-sega-to-review-european-business-142/ Copyright © 1999 - 2025, Highwaygames.com All Rights |