ATE New Corporate Logo

This article comes from Highwaygames.com

ATE Ltd has commissioned a new corporate logo. The design, which had its first public airing at January's ATEI has been developed as a means of consolidating all of the company's growing range of activities under one umbrella brand.

Julian Graves, ATE's marketing and commercial director said: "Whilst our three London-based exhibitions remain the core of the business, ATE Ltd is now involved in a range of additional activities. As a consequence there was a clear need to develop a corporate identity for individual entities such as ATEI, AMUSE UK, ICE, Euroshow and of course Coinslot International." He added: "The ATE logo represents a modern, dynamic and flexible design which will serve as a kite mark for quality and integrity."