ATEI Overspills to Meet Demand

This article comes from Highwaygames.com

ATEI organisers announced plans today which could see next year's London show expand to include the upper level of Earls Court 1. The space, which has become available due to the relocation of the International Casino Exhibition (ICE) into the bigger Earls Court 2 hall, has been earmarked as an "overspill" area as organisers battle to satisfy the space requirements of companies wanting to be part of the 2004 London spectacular.

Sales manager Karen Cooke explained: "Although we have taken the initiative to reserve the upper level and also taken bookings from a wide range of different companies, we need to generate a level of confirmed interest before the proposed expansion becomes practically and commercially viable. If we achieve this, ATEI 2004 will be the biggest show on record - by a significant margin."

"The heightened pressure on available space is a result of existing customers increasing their requirements and an upsurge in the number of new exhibitors. All of the market indicators suggest that organisations are consolidating their marketing spend and supporting exhibitions such as ATEI and ICE, which provide tangible returns on investment," Ms Cooke said.

The 273 exhibitors at ATEI 2003 occupied a total of 11,500 square metres (123,740 sq.ft.) of space and attracted a total of 14,312 visitors, 30 per cent of whom were from outside the United Kingdom.

For information on opportunities within the proposed ATEI overspill area, contact Karen Cooke by e-mail kcooke@ateonline.co.uk or telephone +44 (0) 20 7713 0302.