Enada Spring at ATEI 2006

This article comes from Highwaygames.com

Rimini Fiera SpA and SAPAR will be together at London's ATEI with a stand promoting the next edition of ENADA Spring, which will be held at Rimini Expo Centre from March 23 - 26 2006, with 40,000 square metres of exhibit space distributed over 6 halls and over 300 companies exhibiting directly or represented. This project is sure to give Enada Spring an even higher international profile than that achieved at previous editions, as the London expo is the most important and has the highest attendance figures in the world, according to the show organisers. SAPAR chairman Lorenzo Musicco said, "For this edition of the ATEI, we decided - along with Rimini Fiera, to further highlight our participation, aware of the fact that now that it has reached the top of this sector's international expo scenario, ENADA Spring must invest increasingly in marketing and communications and ensure its exhibiting companies the highest possible profile."

In fact, following the excellent success of the last edition (24,823 visitors, 1.4% more than 2004) and after the positive debut of Rimini Fiera SpA as organisers of the autumn edition staged at Rome Expo Centre, the 'game' sector is working on following up on signs of a comeback in recent months. Enada product manager Gabriella Zoni said, "Handling both shows, we've managed to hit a bull's-eye and bring together the entire trade, with the two editions attracting over 33,000 specialized visitors, extraordinary media coverage and a high international profile, an aspect we always pay close attention to. From ENADA Spring, which is a feather in our bonnet, we expect more foreign visitors and trade members, thanks to the advertising and PR campaigns we have launched over the last year. In London, we shall spotlight the new products from the Italian market that are most interesting for the foreign market."