ICE partner with Brady Distributing

This article comes from Highwaygames.com

ICE (Innovative Concepts in Entertainment Inc.,) has announced that they will be partnering exclusively with Brady Distributing for representation of their products in the states of Georgia and Alabama.

"We have had a very long standing relationship in the Southeast with the Brady family and their company," said ICE President Ralph Coppola. "This is a family we have the utmost respect for. They have supported ICE for so many years in the southeast region of the United States, and we feel they are best suited now to handle these other markets."

"Brady's four offices in the Southeast, starting with their headquarters in Charlotte, and then Orlando, Miami and Memphis have all been extremely successful in maximizing sales of the ICE product line for many years," Coppola added. "The sales teams in each of these offices know our product and know the customers who operate our extensive product line very well. Georgia, which will house Brady's newest office, is really right in the middle of Brady's territory. Who better to serve and support these territories than the company that has clearly been the leading distributor in the Southeast for many years now?"