Innovative Leisure to Distribute the Embed Card System in Europe
This article comes from Highwaygames.com
Embed Integration of Australia and Innovative Leisure of the UK are pleased to announce a distribution relationship with Innovative Leisure as the exclusive distributor of Embed's Amusement Debit Card System through out Europe. Innovative Leisure is a prominent distributor of amusement and leisure attractions including "the Rock" climbing wall and Ham on Rye's "VR Theatre". The addition of the Embed Card System will compliment the product line up and provide a world class debit card management and tracking system to new and existing customers.The Embed Card System (ECS) is a total business management and marketing tool offering cashless operation, a customer driven loyalty program, transaction automation, customer tracking and accounting. It is currently operating in over 60 sites in Australia, New Zealand, Singapore, Indonesia and the Philippines.
The ECS replaces traditional methods of transaction like coins, tokens and tickets with a sophisticated but simple card. Customers use the card to make all their transactions and this gives the operator, more opportunities to add value to the business, build relationships with customers, control cash and drive revenues.
The ECS opens up new marketing opportunities for an amusement operation by collecting and collating vital customer spend and play information. It provides total control ,from the sale of each card through to the prices charged which can be customised by both customer type and time of day. This flexibility gives operators the opportunity to run pricing tiers for standard play, VIP, timed, birthday, corporate hire and others all at the same time. The system also allows operators to up-sell to customers using the "value package" features of the touchscreen point of sale system.
In addition customers prefer a card that slips easily into their wallet rather than a pocket full of tokens or coins. They immediately see the added value of loyalty recognition and the vast array of products and packages that cannot be offered by traditional coin or token operation.
SOURCE: Press Release
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