Kiddie Coaster Creates a New Order

This article comes from Highwaygames.com

Brent Sales, which acts as exclusive UK and European distributor for US company Innovative Concepts in Entertainment (ICE), is poised to take receipt of the 1,000th Kiddie Coaster to have come out of the organisation's Buffalo manufacturing base.

The motion simulator, which has only been in production since the beginning of the year, has been a massive hit Stateside and Brent Sales is predicting significant orders on this side of the Atlantic as well.

The company's sales manager, Steve D'Arcy said: "This is a sophisticated piece of kit in which players have the option to choose between two world popular roller coasters, where each experience takes the player on an exhilarating ‘real video' ride. In many ways the product redefines the concept of a kiddie ride."

D'Arcy added: "The feedback that we've received from the market shows that Kiddie Coaster attracts new spend and, when sited alongside more conventional kiddie rides, helps lift bottom line profits."