New Image for Enada Spring 2005This article comes from Highwaygames.com ![]() Show organisers have said innovation would be a key feature of Enada 2005 communication. They said that after years of the theme «insert coin», they then defined the concept with the consequence of this action - «play». They said, "In short, it's time to play our coin, and really enjoy the fantastic opportunities that only an amusement arcade can offer, finally taking our distance from solitary home video games: so it's «play coin» time." They said that with this in mind, they used the symbolism of a 50-cent coin (the direct heir to the tokens in payment systems of the near future), to refer back to the means and ends of arcade dynamics, taking the place in everybody's imagination of a «real» device with which to amuse oneself. Another aspect of the Enada Spring Show's new promotional image is a brand new skate, surf or snow board, the object of our desires (and the realisation of all our desires) being ridden by a person identifiable as a boy doing his utmost to «play it» as best he can, while we see him in the typical position for making use of one of the aforementioned pieces of equipment. This is descibed by show organisers as a highly dynamic image, which seems to go against the grain of the static nature of the printed page and jump out the poster with an unbeatable burst of energy. Ms Zoni said, "The background colour and use of the lettering in the visuals contribute to giving an original, extremely effective impact: the presence of simulated games (amusement electronics) evoked by the coin representing the key to their access) is found alongside the typical dynamic nature of a mechanical game, with clear reference to many of the «physical» tests players are put to by arcade games". Complete satisfaction has been expressed by the owners of the Enada Spring trademark -Sapar – an Association safeguarding trade members' interests – and Rimini Fiera. Chairman Domenico Distante said, "Rimini Fiera's creativity and professional competence enable the expo event dedicated to coin-op machines to go from strength to strength each year, giving this sector a brilliant, dynamic and extremely productive image. And now that we've entered the new market of machine that give prizes, this work must be even more incisive, to show that the coin-op trade is an industry able to produce work and revenue, while fully complying with current norms." With a view to form a network of machines that give wins expected to commence on 31 October via its consortium SaparNet, Sapar has founded GiocoLecito, an RTI (Temporary Combine of Enterprises), which will be one of the concessionaires authorised by the Amministrazione Autonoma Monopoli di Stato (Italy's State Monopoly Administration.) Sapar said it has thus achieved its goal of enabling members to continue trading in this sector, even if a regulation has deprived them of the legal ownership of the authorisation to run the actual machines. For more information about Enada Spring 2005, click this link. https://www.highwaygames.comhttps://www.highwaygames.com/arcade-news/new-image-for-enada-spring-2005-1533/ Copyright © 1999 - 2025, Highwaygames.com All Rights |