Sega Europe Appoint New Distributors

This article comes from Highwaygames.com

Sega Amusements Europe Ltd has announced the appointment of both Crown Direct and Leon Deith Sales as joint UK distributors. The two companies will be responsible for the sales and marketing of the Sega product range throughout the UK and Ireland.

Sega's Aaron Gilbey who will be managing the two distributors and selected house accounts says that ‘the appointment of Crown Direct and Leon Deith Sales will maximise and strengthen our position throughout the marketplace. We feel that the timing of the appointments will give Sega a solid platform at the ATEI to showcase its current product and forthcoming releases'.

Crown's Dennis Roden expressed that ‘Crown Direct are proud and very excited to be working with Sega. It's a product line, which has the reputation as the No.1 manufacturer of video coin op world-wide. In closing, we look forward to a long and happy relationship'.

‘My family have been associated with Sega since the beginning of the video era. I am delighted to be once again selling this great market leading brand, and we are looking forward to our joint co-operation with Crown Direct who we have dealt with and respected for many years' added Leon Deith.

Sega Amusements Europe who are currently based in New Malden, Surrey will be moving to new premises in Epsom, Surrey at the start of this year. The new contact details are.

Sega Amusements Europe Ltd
Suite 3a, Oaks House
12-22 West Street
Epsom
Surrey
KT18 7RG

Tel: +44 (0) 1372 731 820
Fax: +44 (0) 1372 731 849