Sega Takes the Lead With ATEI Move

This article comes from Highwaygames.com

Explaining the strategy behind the decision to move from Sega's traditional location on the ground floor, Paul Williams said: "Our main requirement was to get a bigger stand in a high impact location. We will be trading up from the two stands totalling 232 square metres (2,496sq.ft.) to a single presence in excess of 430 square metres (4,627sq.ft.). Obviously at this stage I can't divulge exactly what we will be showing, but there will be a lot of products including two revolutionary, extremely large pieces, the likes of which have never been seen before at the London show."

He continued: "We've always been of the mind that it's important to grasp opportunities when they arise, which is exactly what we've done. There's a talented and creative team in place at Sega Europe who will be focussed on making what is a very, very important show for us an even bigger success in 2007. We've already generated some great ideas and look forward to working with the organisers on a range of marketing initiatives."

Karen Cooke, Clarion ATE's head of exhibitions, said: "Sega is one of the most prestigious, high profile exhibitors we have at ATEI and represents a major attraction for buyers. The team at Clarion ATE is committed fully to making this into a major success and we look forward to working with Paul and his colleagues at Sega."

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