TouchTunes acquire Barfly Interactive Networks
This article comes from Highwaygames.com
TouchTunes Corporation has announced the acquisition of in-bar advertising and media company Barfly Interactive Networks. The Barfly in-bar media platform currently operates in approximately 150 bars in the United States, with the acquisition part of TouchTunes vision to provide an integrated network that provides music, games, advertising, interactivity and social networking."A targeted in-bar presence is not merely an addition to other media, it is an enhancement of our successful music and gaming network," said Ron Greenberg, TouchTunes CMO and senior vice president of digital media. "When we add Barfly to the mix, we create one of the largest, most robust new media networks around. The opportunities to target audiences and provide a new fresh mix of content are unlimited."
The Barfly in-bar media platform was built as a fully legal way to create a brand conversation at the point of sale with bar patrons between the ages of 21-34. Its content is a balanced mix of interactive entertainment and marketing messages from its partners.
"Joining TouchTunes will help us leverage our combined creativity and capabilities to quickly expand with target audiences and in key growth markets," said Bob Weinschenk, CEO and president of Barfly. "The acquisition brings great value to both companies. TouchTunes and Barfly are mutually interested in helping brands to interact with consumers inside of bars in unique and fun ways that deliver real business results."
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