VirTra Systems Announces VR Project

This article comes from Highwaygames.com

VirTra Systems, Inc. announced last week that it is currently filming a new custom virtual reality project for a client whose name by request will be released at a later date. The promotional project, which places visitors inside the cockpit of a helicopter and delivers a breathtaking, panoramic bird's eye view of the scenic Southwest, utilizes a first-time-ever advanced, patented virtual reality production process that significantly increases the viewer's field-of-view.

"Once again, we raise the technological bar with this project," said Bob Ferris, VirTra Systems' president. "The process uses revolutionary delivery techniques and high-definition filming. The new technology represents yet another quantum leap forward in what the user actually 'sees' during the experience, and opens up an entirely new channel of business opportunities.

"In my ten years in the virtual reality industry, I have yet to witness such a tremendous enhancement in the all-important visual system. This project is the company's highest quality visual experience to date, and further solidifies our competitive edge in this market," said Mr Ferris.

"Even though public attention has been directed toward our IVRT training/simulation product line, this ground breaking project demonstrates our continued commitment to the advertising/promotional market," said L. Kelly Jones, VirTra Systems' chief executive officer. "Our client has asked that we protect its identity and exact nature of the project at this time for competitive reasons; however, we look forward to sharing more details of the project as it approaches completion."